A New Era for Jaguar: Jaguar is transforming into an all-electric luxury brand.

A Sleek New Look: The brand has unveiled a modern, minimalist logo

Bold Colors, Bold Future: Jaguar's new color palette is vibrant and energetic.

Electrifying the Road: The first electric Jaguar models are coming soon

Design Innovation: New design elements like the "Device Mark" and "Strikethrough" symbolize change.

A Nod to the Past: The rebrand honors Jaguar's heritage while looking to the future

Mixed Reactions: While some love the new look, others miss the classic Jaguar.

A Sustainable Future: Jaguar is committed to reducing its environmental impact.

Luxury Redefined: Jaguar aims to set new standards for electric luxury vehicles.