157 Million US Shoppers: After mid-December, Christmas celebrations take place all over the world. And the New Year is awaited, and on the occasion of Christmas, people all over the world exchange gifts with each other. For which people are done hug shopping.
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157 Million US Shoppers
The National Retail Federation (NRF) and Prosper Insights & Analytics have issued their annual study, which shows that an estimated 157.2 million customers plan to shop on the final Saturday before Christmas. According to reports, the projection is the second-highest after the 157 Million US Shoppers who were registered in 2022, and it is up from 141.9 million “Super Saturday” shoppers in 2023.
The NRF Predicted 157 Million US Shoppers
The NRF predicted that consumers will probably use a variety of platforms to wrap up their Christmas shopping because Super Saturday is only four days away from 25th December 2024. The number of people who plan to shop both in-store and online has increased from 58.3 million (41%) in 2023 to 69.5 million (44%) this year.
38.2 million (24%) want to shop solely online, up from 30.8 million (22%) in 2023, while 49.4 million (31%) anticipate to shop exclusively in-store, down from 52.8 million (37%) last year. Only 10 % of respondents said they had finished their holiday shopping, according to the study, which shows that as of early December, consumers had, on average, bought half (50 %) of the goods on their shopping lists.
The final weekend before Christmas seems to be following the same pattern as Thanksgiving week and Cyber 5 weekend when internet sales significantly surpassed brick-and-mortar sales in terms of year-over-year sales growth figures. The poll data shows that almost half of consumers plan to purchase online on Super Saturday, even though many shops anticipate the in-store shoppers will return within the next week.
Katherine Cullen said That 157 Million US Shoppers
Super Saturday is one of the last opportunities during the holiday season for consumers to get the remaining items on their shopping list,” said Katherine Cullen, vice president of Industry and Consumer Insights with the NRF. “With a shortened window between Thanksgiving and Christmas this year, consumers will be hitting stores and shopping online to get those final gifts and to take advantage of special promotions and deals.”
Phil Rist Said
Whether shoppers have planned out their shopping list or are waiting until the last minute, most shoppers still have purchases left to make before December 25,” said Phil Rist, executive vice president of Prosper Insights & Analytics.
“As with last year, over half of consumers expect they will complete their shopping in the week leading up to the Christmas holiday.” The top gifts shoppers have purchased so far include clothing and accessories (50%), toys (32%), gift cards (26%), books, video games and other media (24%) and personal care or beauty items (24%)
Jay Chavda He is the Founder and Writer of businesspulsecare.com. He is an I.T Engineer, Freelancer, Businessman. He posts Business, Stock/Share Market, Finance Related News and updates on the website. 🔗