Myntra’s M-Now 30-Minute Delivery Service: With the fast growth & increasing demand for E-quick commerce platforms in India, Flipkart-backed giant Myntra has also stepped into the quick commerce sector and launched a quick commerce platform called M Now. Along with this, the company has promised delivery in 30 minutes for clothes and other lifestyle products The move comes as some quick commerce firms have started including clothes and footwear in their stock-keeping units (SKUs).
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Myntra’s M-Now 30-Minute Delivery: The Company CEO Said
The Company CEO Sinha said that fashion has been a part of Indian culture and society for a long time. Fashion is a very ambitious category, in which many types of selections have to be made. She emphasized that Myntra’s M-Now 30-Minute Delivery Service Now has been designed keeping in mind the convenience & selection of the customers. She further said that we wanted to remove this dilemma from the life of the customer.
She talked about paying attention to the speed of service and variety of products. With this launch, Myntra has become one of the fashion & lifestyle focus brands to enter Quick Commerce. The company claims that mNow will deliver international and domestic brands to customers in less than 30 minutes.
The Company Started M-Express Service in 2022
Earlier, the Bengaluru-based company had started an M-express service for metro cities in 2022. This service aims to deliver the product to customers within 24 to 48 hours of the order being placed.
These Brands Will be Available – Myntra’s M-Now 30-Minute Delivery.
Customers will find many globally branded products on M Now including Vero Moda, Mago, Tommy Hilfiger, Levi’s, Only, Olaplex, Dyson, Armani Exchange, Facil, Keso, Mecobara, Huda, Beauty, Make Barbie Brown, from which you can choose your favorite product. Can order.
This service, currently offering over 10,000 styles across categories like fashion, beauty, accessories, and home, is set to expand to over 1 lakh styles within the next 3-4 months. The feature is seamlessly integrated into the Myntra app, ensuring a smooth user experience.
First being launched in Bengaluru, Myntra’s M-Now 30-Minute Delivery service will be available in major cities like Delhi, Mumbai, Pune, and others in a few months.
- The M-Now feature, available on the Myntra app, was piloted last month. Current listings show delivery of some items may take up to two hours.
Myntra’s latest initiative comes amid India’s booming quick commerce wave, where platforms are rapidly expanding beyond groceries to include categories like fashion, electronics, and food. Among the Indian e-commerce giants—Amazon, Flipkart, and Nykaa—Myntra stands out as one of the first to introduce ultra-fast delivery for fashion.
The Quick Commerce Business in India
The quick commerce market is growing rapidly in India, with the market expected to grow to a whopping $42 billion by the year 2030, It would represent 18.4% of the total e-commerce market and 2.5% of the overall retail market. According to estimates by Morgan Stanley. So it is no surprise that major e-commerce players want a piece of the pie.
Other platforms are also aiming to capitalize on the expanding fashion segment, the second-largest selling category in India’s e-commerce industry after electronics and smartphones, contributing about 20-25% of overall sales.
.@myntra CEO Nandita Sinha, in an interview with @PeerzadaAbrar, shared that the retailer reached 70 mn monthly active users during the festival season, with its #GenZ customer base doubling in a year. #Myntra also launched M-Now for 30-minute deliveries, set to expand to… pic.twitter.com/T2D8t3eKNV
— Business Standard (@bsindia) December 6, 2024
The firm serves around 70 million customers a month and is owned by Flipkart. According to Myntra, the pilot runs of its quick commerce offering were received strongly and encouraged the company to launch it to a wider customer base.
Jay Chavda He is the Founder and Writer of businesspulsecare.com. He is an I.T Engineer, Freelancer, Businessman. He posts Business, Stock/Share Market, Finance Related News and updates on the website. 🔗