Passing of Rohan Mirchandani: Rohan Mirchandani, co-founder of FMCG company Epigamia, has passed away, at 42 years old. According to reports, Rohan died of a heart attack late at night on 21 December.
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Passing of Rohan Mirchandani
Mirchandani was a graduate of NYU Stern and Wharton School. He founded Drums Food International in 2013, which is the parent company of Epigamia. Epigamia is one of the largest Greek yogurt brands in India.
Drums Food Spokesperson Said – On Passing of Rohan Mirchandani
Drums Food spokesperson said that we are saddened by this loss in the Epigamia family. Rohan was our mentor, friend, and leader. We will try to pursue his dream with strength and enthusiasm. Rohan’s values and vision will continue to guide us.
The company manufactures Greek yogurt, curd, and beverages this Mumbai-based firm is famous for products like Greek yogurt, curd, milkshakes, smoothies, and kheer. Epigamia started as Hokey Pokey ice cream and then changed to a yogurt brand, as the ice cream business was seasonal.
The family and current management will manage the business.
The company said that On the Passing of Rohan Mirchandani, the existing leadership will manage the business. Epigamia’s senior leadership will manage the day-to-day operations of the company under the leadership of Ankur Goyal (COO & Founding Member) and Uday Thakkar (Co-Founder & Director) and the support of the Board of Directors.
His family members Raj Mirchandani and Verlinvest and DSG Consumer Partners will also help in this.
The idea came after listening to a lecture in business school. Mirchandani once said that as a student in business school, he thought of starting a startup after listening to a lecture on the lack of innovation in consumer brands and FMCG.
About Company management
Rohan Mirchandani became the executive chairman of the company in December 2023. Co-founder Rahul Jain became the CEO. Whereas, Epigamia’s founding member Ankur Goyal was promoted to COO i.e. Chief Operating Officer of the company. At that time Goyal was looking after the supply chain and business intelligence functions of the company.
The company has 20,000 touchpoints in more than 30 cities.
According to the report, by December 2023, the brand will be selling retail at 20,000 touchpoints in more than 30 cities. The company is also planning to take its business to the Middle East by 2025-26. In the financial year 2023, the company sold products worth a total of Rs 168 crore. It was 24% more than in the financial year 2022. The company had then generated a revenue of Rs 136 crore.
Deepika Padukone is the partner and brand ambassador of the company.
Bollywood actress Deepika Padukone is also a strategic partner of Epigamia. In 2019, she joined Epigamia’s parent company Drums Food International. Under this partnership, Deepika invested in the company and became its brand ambassador.
Edelweiss Mutual Fund MD & CEO said On the Passing of Rohan Mirchandani
Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund expressed concern over deaths due to heart attacks and stress in the country. He tweeted, ‘It breaks my heart to hear the stories of many people I know losing their lives due to heart attacks and stress-related diseases in their 40s and 50s.’
Live the moments of life Gupta further wrote, ‘As I am growing up. I’ve learned that the best way to reduce stress is to express gratitude. The list of powerful and rich people always makes you believe that life is a race, but there is always one who has more…and there are many who have less. Count the blessings showered upon you and live the moments of life.
Jay Chavda He is the Founder and Writer of businesspulsecare.com. He is an I.T Engineer, Freelancer, Businessman. He posts Business, Stock/Share Market, Finance Related News and updates on the website. 🔗