Reliance Buys Kelvinator Company

Reliance Buys Kelvinator Company:’The Coolest One’ is Back? 2025 Report

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Reliance Buys Kelvinator Company: Big news is coming out from India’s famous company, Reliance.
Reliance Industries Limited’s Reliance Retail on Friday (July 18) announced the acquisition of iconic home appliances brand Kelvinator. The company’s move is part of its strategy to strengthen its position in India’s fast-growing consumer durables market.

Reliance Buys Kelvinator Company
Reliance Buys Kelvinator Company

However, the amount of this deal between Reliance Retail and Kelvinator is not yet known. Kelvinator is known in India for its reliable refrigerators and memorable taglines like ‘The Coolest One’.

Reliance Buys Kelvinator Company: Reliance Statement

Now, Kelvinator will be a part of Reliance’s growing portfolio. The company says that the purpose of buying this company is to provide high-quality devices at a global level to Indian homes. We will make Kelvinator popular again: Isha Ambani. Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “This acquisition is an important step in our mission to bring trusted global innovation to Indian consumers.”
He said that Reliance’s large reach and retail network will help in making Kelvinator popular again.

History of Kelvinator

  • Kelvinator entered the Indian market in 1963. ✓ Ruled the market in the 1970s-80s along with Godrej and Alwyn.
  • The brand was a household name due to its durability, affordable price and a pan-India distribution network.

However, after liberalisation in the 1990s, it lost its sheen due to competition from global brands like LG and Samsung. A change of ownership from Electrolux to Whirlpool and a lack of investment further eroded the brand’s presence.

Nevertheless, Kelvinator’s old status and its place in the memories of consumers remain intact.
Reliance Retail will strengthen its position in the market. This acquisition by Reliance is another attempt to revive Kelvinator and establish it in the mass-premium appliances segment in India. The company plans to present this brand with a combination of trust and modern technology.

This move is a great opportunity for Reliance Retail to further strengthen its position in the Indian consumer market, especially when the demand for household appliances is growing rapidly.

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