Jio Lands English Premier League Rights: Good news for every football fan in India. Now football lovers of India will be able to enjoy EPL on the Jiostar OTT app. According to the media report English Premier League (EPL) has signed a three-year media rights deal with JioStar for the Indian market, starting in the 2025-26 season. JioStar, a new joint venture formed by the merger of Star India and Viacom18, is backed by Reliance Industries, and given the name Jio Star.
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Jio Lands English Premier League Rights Deal Worth
Jio Lands English Premier League Rights is worth $65 million. This includes $54 million for the rights fee and $11 million for marketing to promote EPL events in India. This is a slight increase from the current $60 million deal, which has $50 million for rights fees and $10 million for marketing.
The EPL had talks with other broadcasters like Sony, FanCode, and Eurosport but chose JioStar after Star showed no interest in renewing the rights. Sony has become a key player in football broadcasting in India, with rights to events like the UEFA Euro and Champions League. Viacom18 also held the rights to the 2022 FIFA World Cup.
The value of EPL media rights in India has been dropping for the past decade. From $145 million in the 2013-2016 cycle, it decreased to $100 million (2016-2019), $81 million (2019-2022), and $60 million in the current deal. This drop is due to less competition, lower TV viewership, and challenges with making money from the broadcasts.
This deal comes after Sony secured the Asian Cricket Council (ACC) media rights for $170 million for eight years through 2031. Cricket continues to dominate India’s sports broadcasting market.
What are the benefits of Jio Lands English Premier League Rights Deal in India?
Even with these challenges, the EPL remains valuable in India. It has strong potential for subscription-based revenue. Big football clubs like Manchester United, Manchester City, Real Madrid, and FC Barcelona have a large following in India. English Premier League (EPL)
- English Premier League (EPL) is the most popular football league and the most-watched sports league in the world.
- It is the highest level of the English Football League system.
- 20 clubs are part of the league and they play a total of 38 matches in home and away match format.
- A system of promotion and relegation is also followed and 3 teams get promoted to the Premier League or relegated to the lower league.
- The English Premier League began on 20 February 1992.
- The league held its first season in 1992–93. It was composed of 22 clubs for that season (reduced to 20 in the 1995–96 season).
- The league boasts of some of the best, toughest, and most-valued sports clubs in the world.
- Starting from Manchester United, Liverpool, and Arsenal to Chelsea, and Manchester City, the clubs are household in every continent on earth.
- The league is considered to be the only football league, which has 5-6 title contenders each season making the league one of the most exciting leagues to watch.
- The 2024–25 season will be the 126th season of the English Football League (EFL) and the ninth season under that name after it was renamed from The Football League in 2016
Now Mukesh Ambani will roar in the Sports Industry in the world.
— Adhirajsinh Jadeja AJ 🇮🇳 (@AdhirajHJadeja) November 30, 2024
🔹 JioStar bags English Premier League rights worth $65 million for 3 years starting 2025-26.
🔹 Deal is signed in $65 million, comprising $54 million as rights fee and $11 million marketing commitment to promote… pic.twitter.com/T72gFL6oil
Jay Chavda He is the Founder and Writer of businesspulsecare.com. He is an I.T Engineer, Freelancer, Businessman. He posts Business, Stock/Share Market, Finance Related News and updates on the website. 🔗