Reliance Partners with BLAST: India’s burgeoning esports scene is set for a massive boost as Reliance Industries’ subsidiary, Rise, has announced a groundbreaking collaboration with global esports powerhouse BLAST Esports. This strategic partnership aims to revolutionize the Indian e-sports landscape by combining BLAST’s world-class expertise with Reliance’s extensive reach and technological prowess.
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Reliance Partners with BLAST
This exciting joint venture will establish a new entity focused on fostering sustainable growth and driving innovation within the Indian esports industry. By leveraging BLAST’s deep understanding of esports media production and strong relationships with leading game publishers (including Epic Games, Valve, Riot Games, Krafton, and Ubisoft), coupled with Jio’s cutting-edge technology, wide distribution network, and strong local connections, this partnership is poised to bring top-tier esports experiences to Indian gamers via the JioGames platform.
Reliance Partners with BLAST: Aiming for Esports Excellence in India
The core objective of this collaboration is to elevate the entire spectrum of esports services in India. The joint venture will actively support game publishers and sponsors, manage tournaments comprehensively from start to finish, implement targeted marketing strategies to reach the vast Indian gaming audience, and deliver high-quality production and broadcast services for esports events.
This move comes at a significant time for esports globally, with increasing recognition from major sports organizations. The International Olympic Committee (IOC) is planning to launch an annual esports series, and the Olympic Council of Asia (OCA) has already included esports in the Hangzhou Asian Games in 2023, highlighting the growing mainstream acceptance of competitive gaming.
Reliance Partners with BLAST: BLAST CEO on India’s Esports Potential
Robbie Doack, CEO of BLAST, expressed his enthusiasm for the Indian market, stating, “India is one of the most exciting and fastest-growing gaming markets in the world, with a rapidly growing esports audience and a hunger for more competitive gaming experiences. By partnering with Reliance, a market leader with unparalleled expertise and reach in India, we have a unique opportunity to elevate the local esports scene to new heights. This joint venture will not only help grow the Indian esports ecosystem but also create new avenues for local talent to shine on the global stage.”
Reliance Partners with BLAST: Reliance Sports Head on the Partnership
Devang Bhimjyani, Head of Reliance Sports, echoed this sentiment, saying, “We are excited to partner with BLAST, a leader in organising world-class esports tournaments globally in partnership with the biggest gaming publishers for marquee gaming titles. I welcome Robbie and his team to the Reliance Group. We are confident that this partnership will enable India esports to realize its full potential. With this joint venture, Reliance will extend its interest in sports to esports and leverage RISE’s capability to market and promote sporting events and teams, and Jio will also provide its distribution and technology expertise.”
The collaboration will focus on bringing esports events to the right audience through targeted marketing, significantly increasing their popularity. Furthermore, high-quality production and broadcasting services will be a cornerstone of this venture, ensuring engaging experiences for viewers.
Reliance Industries Share Performance
On the day of the announcement, Reliance Industries’ share price closed slightly lower by 0.11% at ₹1,251.10 per share on the BSE. During the trading session, the stock reached an intraday high of ₹1,256 and a low of ₹1,243.80.
India: A Gaming Powerhouse
India stands as the fastest-growing gaming market globally, boasting over 600 million gamers, which accounts for a remarkable 18 percent of the total number of gamers worldwide.
Understanding Esports: Esports, short for electronic sports, refers to organized, competitive video gaming, typically involving multiplayer games.
The Future of eSports in India: While the eSports market in India is still in its early stages, it possesses immense potential for rapid expansion. The Indian government’s official recognition of esports as part of the “multi-sports event” category provides a significant boost, paving the way for further growth and investment.
The strategic alliance between Reliance Partners with BLAST marks a pivotal moment for the Indian esports ecosystem, promising to bring world-class tournaments, nurture local talent, and unlock the full potential of this dynamic and rapidly evolving industry.
RIL enters e-sports biz; signs JV with #Denmark-based #BLAST#India #Business #eSports https://t.co/F4CtHvDK8c
— Infoblaze INDIA (@InfoblazeINDIA) April 3, 2025
Via https://t.co/USoICUlFT1 pic.twitter.com/NfvZ6zLjRL
Jay Chavda He is the Founder and Writer of businesspulsecare.com. He is an I.T Engineer, Freelancer, Businessman. He posts Business, Stock/Share Market, Finance Related News and updates on the website. 🔗